A Guide to Logo Colors
Businesses would do well with branding. It helps you catch your target customers’ attention and inform them about your business. You will find many different types of brands form the iconic, unforgettable, and the ordinary. But what is it that makes a logo stand out? What colors make an attractive and enticing logo?
There is such a thing as the psychology of colors. It is how people’s emotions and thinking are stirred when they see a specific color. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. Colors have an effect on what we think. There are various ways that certain colors speak to use. The philosophy of your brand is communicated when you use certain colors in your logo.
Questions about your business should be asked before creating your logo. Is your market targeting males or females? Do you have a trendy or classy brand? Is your target market a certain age group? Are you targeting high-end or middle-class customers? These questions help your business create a logo that truly speaks to your audience. It is a solid brand that can be created after considering these questions.
You get different emotions when you see different colors. Entering a blue room will give you a different feeling from entering a yellow room. And although there are variations in color, the color itself speaks something to us. Here are the different colors to use in your logo and how it makes us feel and think.
Here are the two categories of color – warm and cool. Let’s look at the warm colors first.
If you use red, then you are attracting male audiences. You can associate the color red with fire and passion. There is urgency in the color red so it can help grab anyone’s attention. It gets people pumped up because it increases heart rate.
If you want a friendly, playful color, then use orange. It possesses overall energy. It has a great effect on children.
Yellow evokes the feelings of joy, happiness, warmth, and cheerfulness to your logo. Too much yellow is distracting, so make sure to mix it with other colors for balance.
Let us now look at the opposite, the cool colors.
The most popular logo color is blue. It represents tranquility, peace, and maturity. You make people trust your brand if you add blue to your logo.
Green is associated with the outdoors. It conveys newness, whether in health or in wealth. Peace and a desire to promote growth in our lives is evoked if you use the color green.
If you want a luxurious logo, the go for purple. Your logo can be grand and distinguished with purple but with a sense of mystery to it.
Brown appeals to male audiences because it is a serious color being earthy and tough-guy.
In its own category is black and white. They are more powerful when combined with other colors.